Introducing the New Louis Vuitton Ski 2026 Collection

Who is the Louis Vuitton Ski Collection 2026 for? 

The  LV ski girl is the flamboyant attention seeker who is unafraid to take up space even in harsh winterscapes. She is cool, icy and takes up space...a whole lot of space because she can't afford to be ignored. Attention is her currency.  Her runway stretches from ski slopes in Vail to luxury chalets in St.Mortiz.

The Louis Vuitton Ski 2026 collection is a tri-partite capsule collection of ski, post-ski and nighttime outfits and accessories—we are terming the Plein Jour collection. Whether you like or can afford to shop the new collection or not, the real question is who is buying the LV womenswear ski collection  flashy and monogrammed winter clothes and accessories?

 It's not simply a question of old money or new money types but rather the flamboyant attention seeker that wants eyes on them, even if they are hitting the slopes, enjoying apres ski drinks, or going out for a late dinner in the luxurious ski towns across Europe and the United States.  

What is in the Louis Vuitton Ski Capsule Collection? 

For the LV 2026 ski collection,  think full days traversing the slopes and late nights fine dining at candle lit haute restaurants. The collections balance loud and quiet luxury ranging from monogrammed to minimalist pieces with light and neutral colors ranging light blue to lavender with chrome as a recurring motif. Monogram mirror icicles and glisten drawing attention to the sartorial design.

For dresses, silhouettes range from straight to A-line and for denim from flared to boot cut. Indeed, “body-hugging base layers, plush fleece and a lashing of luxurious cashmere will keep you warm from dawn til dusk.” [Vogue Scandinavia].  Accessories are designed to be paired together for a full touch look.

The Sparky Coin purse and the Speedy Bandouliere 25 bag  can be paired with charms like the Vivienne Head Mng Mirror Key Holder or the Spring Street Strass Chain Bag Charm respectively. Even further  Bella Tote bag can be paired with woodland themed charms like the rabbit or squirrel furry friend bag charm.

The Ski Collection 

Whether you are cruising down the slopes or having lunch on a mountain top chalet, the Louis Vuitton’s new ski collection includes insular ski wear for warmth, comfort and style while skiing. Made from functional scuba material, the insular ski wear is padded for the competitive skier seeking functional casual and tailored for the leisure skier with glam athleisure wear.

 A Le Bon Marche Paris stylist shared at the Louis Vuitton ski collection opening in-store “The collection was designed “for the woman who heads to a [Ultra Luxury]  resort destination to project herself like Gstaad or Courchevel for three moments of the day”. From outfits designed for "cocooning moments”  made from materials such as cashmere agora to silk outfits for late night soirees that come with epic memories only.

Silhouettes range from straight cut monogrammed jeans to non-monogrammed tweed A-line elegant dresses. It is clear the collection is fashioned to what we are terming a “Plein Jour” capsule collection for the flamboyant ski girl who revels in attention and is unafraid to seek it out at every turn. 

The Apres-Ski Collection 

Ski day is over and everyone is ready for a hot cocoa or something a little stronger for a fun apres-ski apero, but what do you wear that is both ultra comfy and cool? The After ski goes from a quick change from gliding on snow peaks to cocooning with a chocolate chaud by a gilded fireplace at the Carlton Penthouse St.Moritz. 

A full Parisian chic look would be the black Monogram Toweling Zip up Jacket, black long sleeve rib knit top paired with denim signature sequin boot cut jeans to cosy elegant pieces, monochrome 3D scarf topped off with a cream LV script cloud bob that reflects warmth and leans into the flamboyant attention seeker. 

The Summit mask and bag charms are quite the trendy look. Viral videos show  people decorating their handbags with labubus and charms to make their bags more unique, or also known as “Jane Birkinifying” their bags. If you hate or love the idea of these trends it doesn't matter because more people keep participating. 

Louis Vuitton, eager in keeping skiers in full LV ski gear this winter, included bag charms popular with younger generations while tapping into the leather goods obsessed who want their sac-a-mains to stand out.

The Night Collection 

When dusk turns to revelry, the Night Collection emerges. This line embraces sophisticated party-girl glamour designed for New Year’s Eve in the mountains or a night out in Gstaad.

After a long day of skiing and partying at the bottom of the mountain, the sophisticated party girl dons a metallic handbag and tweed little black dress with matching bag charms and her high top fur lined leather boots for alpine opulence. In an instant she goes from ski-ready to soiree-ready.  No doubt, she is ready to toast to a rich new year with a flute of champagne in one hand and a Sac Alma BB in the other. 

Why shop the Louis Vuitton 2026 Ski Collection ?

The typical Aspen-chic aesthetic of Ralph Lauren and Gorsuch is challenged here by Louis Vuitton’s sport-lux extravagance. So, how will this new line make a difference, and who will be buying it? This line offers loud and memorable pieces but also has more simplified offering diverse choices for the discerning skiers with different tastes in their mountain clothing to find something they love.

The Wrap Up 

From the flamboyant attention seeker to the New Year's party girl, you can will find a piece for every moment of the day with the Louis Vuitton tripartite capsule collections. 

From Vail to St.Moritz,  leisure skiers descend on luxury resort towns eager for a luxurious winter get-away and Louis Vuitton, with the LV ski collection, is eager for them to be draped in full Louis Vuitton ski gear. Each piece ranges from functional casual to aesthetic athleisure wear all for the LV ski girl who flamboyantly draws attention but only be seeking it out sartorially.

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ANGELE AMMAL : LE BON MARCHE  X LOUIS VUITTON EXCLUSIVE 

This line, previewed for Angele Ammal at the Le Bon Marche  helps connect Louis Vuitton with younger audiences through showroom exhibitions and trunk shows that are more quiet and  intimate for high end clientele which creates an emotional and exclusive that is not overtly salesy or money grabby.  Trunkshows are a great step to bridge the gap between luxury brands and emerging consumers widened with astronomical markups Younger generations, including Gen Z and Millennials following trends and resisting mass consumption by investing in thrift and vintage pieces still want to be heard and recognized through brands. The LV collection ski collection is live at the Le Bon Marche Paris with in-store stylists available to guide and prepare shoppers for the luxury winter ski season. 

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Edited by Editor-in-Chief, Jennifer Youngmann | Written by Olivia Jones

Jennifer "AJ" lives in Paris 7 with her partner, Louis and oversees the all-female editorial team. When she is not running around central Paris covering luxury brand trunkshows, indie designer showrooms, runway shows;  she loves to take long walks around the Seine, write music and binge watch silly sitcoms.